Virtual Training: Measurement & Planning

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(Registration - 09:50 - 10:00)

Virtual Training

Ticket Types

IAB Member:

Get discounted tickets to events and training

£99.00 + VAT

IAB Agency:

You get free event access and discounted training rates

£99.00 + VAT

IAB Advertiser:

Enjoy free event access and discounted training rates

£99.00 + VAT

Non-member:

Full price tickets to events and training

£120.00 + VAT

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Event Overview

Join us for this virtual training where we’ll find out where display advertising is headed next, how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies, plus much more.

What you will learn?

  • Best practice planning and buying
  • Branding and a digital world
  • Measurement and analytics

This course is perfect for...

  • Account Executives
  • Account Managers

Agenda

Module One: Digital Planning & Buying in the Programmatic Era

We’ll cover how to plan for digital, best practice to achieve maximum ROI and use of different data.

Module two: Branding on a DR medium

How has branding moved into the digital world? We’ll cover measuring effectiveness for display, native and video, while also drawing on examples of branding campaigns.

Module Three: Measurement & Analytics Basics

We’ll explore how we can use cookies and pixels in measurement and tracking, best practice and what considerations are needed for in-app measurement.

Meet the trainer

Danielle Stewart
Danielle Stewart
Senior Programmatic Consultant, The Programmatic Advisory
Danielle Stewart
Danielle Stewart
Senior Programmatic Consultant, The Programmatic Advisory

Dani has over 4 years of programmatic experience with a focus in media trading across display, video and social. Having lead a global trading team she is well versed in hands-on DSP execution and best practice. Dani has also worked on developing an in house proprietary DSP leading the direction of functionality from initial briefing to testing and release. Danielle is a Senior Programmatic Consultant at The Programmatic Advisory.

Our events & training are CPD accredited

Continued professional development logo

This training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.