Even with the sophisticated technology that is widely available today, many companies struggle to align their marketing efforts to the business outcomes that they actually care about: sales, revenue, and profitability. Instead, they rely on generic marketing metrics, like cost per lead and click through rates.
This is why Zenith Interactive was formed: to help business leaders invest in marketing that matters – marketing that delivers real, bottom line benefits. With over a decade of pay per click marketing, analytical, and optimization experience, we have been privileged to work with some of the most dynamic brands at the forefront of digital marketing.