Benefits for Tech/Data Providers

It’s our mission to ensure that ad tech providers are fairly rewarded for the value that they add to digital advertising, for example around programmatic targeting or brand safety. For ad tech providers the IAB provides exposure to over 350 of the UK’s biggest agencies, publishers and media owners whilst giving credibility to those who are compliant with best practice.

Here are the top 5 reasons why your company should be an IAB member:

1.  Safeguarding
IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards. Membership provides the opportunity to steer conversations around guiding principles, while giving recognition to those who comply.

2.  Advocacy
IAB UK offers collaboration within industry-facing steering and advisory meetings to actively shape initiatives to create positive change within digital advertising. Plus, there are opportunities to showcase your own research, insights and thought leadership, via iabuk.com, events, workshops and more.

3.  Networking
IAB UK acts as the hub for digital media professionals. With an unrivalled events programme of over 50 events we’ve got summits, conferences, seminars and roundtables covering a range of topics about digital advertising. What’s more IAB events provide valuable exposure for ad tech thought leaders to share their expertise with a captive audience.

4.  Learning
IAB UK offers bespoke, in-house and public training courses and workshops to up-skill teams for commercial success.

5.  Knowledge
IAB UK is committed to demystifying a complex and ever-evolving industry. Membership gives you the opportunity to shape IAB research, FAQ’s, best practice guidelines & ‘how to’ bitesize content which demonstrate the effectiveness of digital advertising.