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Why mobile gaming unifies all types of game players

Why mobile gaming unifies all types of game players

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Taking a Stan: Eliminating MFA sites & fostering quality journalism

Taking a Stan: Eliminating MFA sites & fostering quality journalism

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Perspective: A continued shift toward cookieless strategies

Perspective: A continued shift toward cookieless strategies

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CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

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What do impending cookie changes mean for DOOH?

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Blazing a Trail in the New Data Frontier: Takeaways from a pioneering event

Blazing a Trail in the New Data Frontier: Takeaways from a pioneering event

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Video Marketplace Report 2H 2023

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Attention: How to capture, maintain, and measure It

29 May 2024

Attention, decoded. Aryel will be bringing together the foremost experts in Attention to delve into...

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What is ‘on-device’ ad tech & how does it benefit the ad industry?

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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Effectiveness

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Effectiveness

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Attention

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The Evidence

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Perspectives on Trust and Effectiveness

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Guide to Digital Innovation

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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IAB Global Network

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IAB Global Network

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Industry groups

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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