Creative Morning

Overview

Join for a morning of creativity and inspiration. We’ll be showcasing some of the very best recent campaigns from across the industry to analyse why they worked and what set them apart from the rest. If you want to know the secrets to creating a great digital campaign, then this event is not to be missed.

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Creative Morning October 2019
Creative Morning

Agenda

Registration
8:45 - 9:00


Welcome
9:00 - 9:10


IAB UK
Turning fun up to eleven: a Spotify x Netflix partnership
9:10 - 9:30

To promote the release of Stranger Things' newest season, Spotify and Netflix partnered to create an on-platform immersive experience... with a Stranger Things twist. Tasked with stirring up buzz amongst the show's super fan community, the partners invited users on a journey to discover more about the new season's plot via clues hidden within Spotify. This session will uncover how Spotify turned the fun up to eleven through the power of audio with Spotify x Netflix. 

Amanda Hoyle,
Creative Strategist, UK & International,
Spotify
Influencer marketing: If you're just looking at results on a campaign-by-campaign basis, you're doing it wrong
9:30 - 9:50

In this session, TRIBE's UK General Manager, Lisa Targett will walk through the 3 ROI's brands are reporting on when it comes to their influencer marketing budget. Transforming the category from looking solely at engagement & conversions by campaign, into a wholistic strategy that sustainably drives real business results and plugs Influencer Marketing into the wider media mix. TRIBE will run through a year-long case study of how Ultimate Ears used social listening to build a product, market it through their customers & explode sales. 
This is a session on why partnering with influencers is not sustainable - but turning your customers into your sales department is.

Lisa Targett,
UK General Manager,
TRIBE
Thinking big - and small: Attracting new drivers to marmalade
9:50 - 10:10

The age-old question, does size matter? iProspect will talk through how to plan, generate and activate content for audiences big and small and brands of all sizes. Learn how to inspire creative ideas in your team, refine ideas and deliver against a brief.

Shaun Hill,
Head of Content,
iProspect
Coffee break
10:10 - 10:30


Bringing the ‘spirit’ of innovation to Diageo
10:30 - 10:50

With 18 well-known brands, Diageo needed an innovative OOH solution to cut through an already cluttered alcohol market. Posterscope will run through how they transformed Diageo’s use of OOH, from brand campaign to an always-on dynamic portfolio, using a media first to deliver fantastic ROI and incredible results.

Gill Huber,
Chief Client Officer,
Posterscope
VMLY&R
10:50 - 11:10
Karen Boswell,
Chief Experience Officer,
VMLY&R

Our speakers

Amanda Hoyle
Amanda Hoyle
Creative Strategist UK & International, Spotify
Lisa Targett
Lisa Targett
UK General Manager, TRIBE
Shaun Hill
Shaun Hill
Head of Content, iProspect
Gill Huber
Gill Huber
Chief Client Officer, Chief Client Officer
Karen Boswell
Karen Boswell
Chief Experience Officer EMEA, VMLY&R

Our sponsor

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