Join for a morning of creativity and inspiration. We’ll be showcasing some of the very best recent campaigns from across the industry to analyse why they worked and what set them apart from the rest. If you want to know the secrets to creating a great digital campaign, then this event is not to be missed.
IAB Non-members: £120.00 + VAT
To promote the release of Stranger Things' newest season, Spotify and Netflix partnered to create an on-platform immersive experience... with a Stranger Things twist. Tasked with stirring up buzz amongst the show's super fan community, the partners invited users on a journey to discover more about the new season's plot via clues hidden within Spotify. This session will uncover how Spotify turned the fun up to eleven through the power of audio with Spotify x Netflix.
In this session, TRIBE's UK General Manager, Lisa Targett will walk through the 3 ROI's brands are reporting on when it comes to their influencer marketing budget. Transforming the category from looking solely at engagement & conversions by campaign, into a wholistic strategy that sustainably drives real business results and plugs Influencer Marketing into the wider media mix. TRIBE will run through a year-long case study of how Ultimate Ears used social listening to build a product, market it through their customers & explode sales.
This is a session on why partnering with influencers is not sustainable - but turning your customers into your sales department is.
The age-old question, does size matter? iProspect will talk through how to plan, generate and activate content for audiences big and small and brands of all sizes. Learn how to inspire creative ideas in your team, refine ideas and deliver against a brief.
With 18 well-known brands, Diageo needed an innovative OOH solution to cut through an already cluttered alcohol market. Posterscope will run through how they transformed Diageo’s use of OOH, from brand campaign to an always-on dynamic portfolio, using a media first to deliver fantastic ROI and incredible results.