Jargon Buster

A measurement of an advertising campaign’s effectiveness in driving a positive shift in customer awareness and perception of a brand.

A video content service delivered by a broadcaster, which is typically funded by advertising, and is therefore free to the user.

When a streaming media player saves portions of file until there is enough information for the file to begin playing.

Describes the relationship or transactions between an organisation and other organisations, rather than business to consumer (B2C). 

Describes the relationship or transactions between an organisation and consumers rather than business to business (B2B). 

A unit of digital information in computing and telecommunications that most commonly consists of eight bits. Historically, a byte was the number of bits used to encode a single character of text in a computer and for this reason it is the basic addressable element in many computer architectures.

Cache memory is used to store web pages users have seen already. When users re-visit those pages they load more quickly because they come from the local cache and don't need to be downloaded over the internet again.

Taking a snapshot of each page visited as the web is crawled. These are stored and used as a backup if the original page is unavailable and to reduce server lag for the browser requesting the page.

The primary action an advert encourages people to take, such as opting-in to a consent request, getting a discount or buying something on the back of a digital advertising campaign.