Adspend 2019

The official measure of the size of the UK digital advertising market

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Full Results 2019

The latest IAB UK and PwC Digital Adspend study looks at data for 2019, before the impact of COVID-19 had been felt. 

The study reveals that UK advertisers spent £15.69 billion on digital advertising in 2019, an increase of 15.4%, demonstrating confidence in the power of digital advertising to deliver business results. 

Download the full report and use our new Adspend Analyser tool below. 

Welcome to Digital Adspend 2019.

 

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Brand new:

IAB UK Adspend Analyser

Our brand new tool puts the power of our annual Digital Adspend study in your hands for the first time. IAB UK members have the flexibility to build charts using over 20 years of data. Compare formats, devices, environments and more across the years to get the data most helpful for you and your clients.

Adspend Advisory Board

dentsu
enders
groupm
havas
iab
mindshare
omd
pwc
the7stars
wavemaker
zenith

COVID-19 Impact

The Digital Adspend 2019 figures do not, of course, account for the current and forecasted impact of COVID-19. Having a clear understanding of the size and trends of the market entering this crisis is very important and IAB UK continues to work with members to understand the expected impact and to keep the industry connected, highlighting business support and offering virtual events and training.

Read this blog from our CEO Jon Mew for more.

Adspend report contributors

adcolony
adtraction
adyoulike
affiliate
autotrader
awin
bauer
bmj
cbs
collective
condenaste
crimtan
deezer
dennis
esimedia
espn
exponential
ft
future
guardian
haymarket
hearst
iet
immediatemedia
impact
incisive
independentmedia
inskinmedia
jpimedia
linkingmobile
mailmetriomedia
mappmedia
microsoft
mobsta
newsuk
optimise
partnerize
pubmatic
quantcast
Rakuten
reach
reversion
rightmove
rubicon
samba
sovrn
studentroom
sublime
tan
teads
telegraph
timedia
tradedoubler
venatus
verizon
xandr
yell
Banner

About Adspend

The annual Adspend research is the official measure of the size of the UK digital advertising market and has been the official figure used by the Advertising Association since 1997. The research is a census of UK media owners and intermediaries and covers desktop, tablet and mobile spend. The full 70-page report, provided for free to IAB UK members, breaks down the data by Category (display, search, classifieds), Format (banners, video, native etc), Environment, and Industry Sector.

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