Virtual Training: Ad Ops & Campaign Management

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(Registration - 09:50 - 10:00)

Virtual Training

Ticket Types

IAB Member:

Get discounted tickets to events and training

£99.00 + VAT

IAB Agency:

You get free event access and discounted training rates

£99.00 + VAT

IAB Advertiser:

Enjoy free event access and discounted training rates

£99.00 + VAT

Non-member:

Full price tickets to events and training

£120.00 + VAT

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Event Overview

Join us for a virtual training session assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.

What you will learn?

  • Measurement best practice
  • Selecting the best metrics
  • Campaign activation and optimisation

This course is perfect for…

  • Graduates
  • Account Executives
  • Account Managers

Agenda

Module One: AdOps & Measurement Basics

An introduction on measurement best practice, including how to use cookies and pixels for measurement and tracking.

Module Two: Campaign Metrics & Performance

What metrics should be used for what campaign type? We will explore all the factors that should be considered when planning campaigns.

Module Three: Activation & Optimisation

How campaigns should be activated and optimised in a DSP; covering display, video and native. We’ll look at targeting types, frequency capping, formats, buying mechanisms and brand safety.

Meet the trainer

Lloyd Greenfield
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory
Lloyd Greenfield
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory

Lloyd started his career in Ad Operations before moving through data management and into programmatic where he led the selection and implementation of multiple adtech solutions such as DMPs. Lloyd is also a Senior Client Partner at The Programmatic Advisory.

He also has a keen interest in football and spends most of his spare time either playing, watching or talking about it!

Our events & training are CPD accredited

Continued professional development logo

This training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.