FreeWheel White Paper

Why premium video matters for advertisers: A European perspective

To realise the power of premium video, an understanding of its worth and capacity is vital. This paper explores the value that premium video provides for both advertisers and the audiences they are trying to reach, as well as what the industry can do to collectively to refine, utilise and transact it more effectively. 

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Video

Related content

Longer-form video is capturing attention on mobile screens across the globe

FreeWheel: Video Monetization Report Q1 2015

Video content marketing image

CEDAR: Video Content Marketing

Video advertising: Assume nothing

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon