Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to all our events, either virtually or in person.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Gold Standard 2.0
Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. Gold Standard 2.0 introduces a more robust criteria, including incorporating IAB Europe’s Transparency & Consent Framework. By bringing together existing industry initiatives, the Gold Standard has four keys aims:
Reduce ad fraud
Uphold brand safety
Improve the digital ad experience
We are working together with our members to drive change within the digital advertising industry. Doing so not only makes business sense – our 2019 Adspend study shows that Gold Standard certified companies grew at twice the rate of non-certified companies – it also benefits all parts of the digital supply chain, not least the end consumer.
Addressing the ICO’s ‘Update Report’
Our response to the ICO's ad tech & RTB report
Read our response to the ICO’s findings about the use of personal data in real-time bidding.
Digital Advertising Guide: cookies, consent & the GDPR
As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising.
Digital Advertising Guide: special category data & the GDPR
What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?
The latest from the IAB
We bring the digital advertising industry together to share best practice, develop guidelines and demonstrate the effectiveness of digital for brands. Our members include advertisers, agencies, ad tech companies and media owners, so you’re in the right place to discover the very best of digital advertising. Check back regularly to stay up to date.
News & Views
The latest on key developments from the fast-moving world of digital
Expert advice and representation from our policy and regulatory affairs team
Regular webinars, training and virtual networking, all free for IAB members
Insight to equip you with the evidence you need to get the most out of digital advertising