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The £40 Billion Capital Spender

Executive Channel Network

Research Study & Guide

The £40 billion capital spender

The £40 billion capital spender

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@curate

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Where does your ad spend actually go?

Where does your ad spend actually go?

Mismatch between B2C advertising tools and B2B requirements

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Programmatic has a B2B problem - here’s how to fix it

Programmatic has a B2B problem - here’s how to fix it

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Capturing focus, driving results: Why gaming matters more than ever

Capturing focus, driving results: Why gaming matters more than ever

TikTok & IAB Europe

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Creativity pays: Drive ROI though Return on Creative

Creativity pays: Drive ROI though Return on Creative

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The Online Lives of 15-24s

The Online Lives of 15-24s

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The rise of AI-powered personalisation: How to make every ad feel 1:1

The rise of AI-powered personalisation: How to make every ad feel 1:1

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Readpeak

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Contextual, native and omnichannel advertising in 2025: A balanced approach

Contextual, native and omnichannel advertising in 2025: A balanced approach

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Why programmatic audio should be part of your media strategy

Why programmatic audio should be part of your media strategy

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The state of audio ad tech report 2025

The state of audio ad tech report 2025

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adWMG

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How adWMG connects Xbox/Playstation inventory and mobile app installs

How adWMG connects Xbox/Playstation inventory and mobile app installs

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Why streaming TV is a must-buy

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

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Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Tool for small businesses

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The Evidence

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IAB Showcase for Change

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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Retail media

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More sector resources

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Futurescape
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Our Board

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Join the IAB

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Join the IAB

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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Engage 2025

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