IAB UK Member Vault

Insight, opinion and events from IAB UK members

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dooh
Executive Channel Network
Research Study & Guide

How commuter and office mindsets drive DOOH advertising engagement

How commuter and office mindsets drive DOOH advertising engagement
IHG Holiday Inn pDOOH campaign reaching family audiences
i-media
blog

Beyond proximity: Unlocking the power of pDOOH

Beyond proximity: Unlocking the power of pDOOH
Travel & Hospitality
The News Movement
Research Study & Guide

How social media is reshaping travel trends

How social media is reshaping travel trends
Retail media infographic against a supermarket floor
Advertima
blog

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach
Chris Pettit, CEO, Revving and David Mandeno, Foudner and COO, Revving
Revving
blog

Releasing the handbrake on UK ad tech

Releasing the handbrake on UK ad tech
Azerion: Amplify 2.0
Azerion
Research Study & Guide

Amplify: Planning for attention

Amplify: Planning for attention
A women holding both her phone and tv remote
Experian
Research Study & Guide

2025 advertising trends: What brands and agencies should consider this year

2025 advertising trends: What brands and agencies should consider this year
A mum and her son gaming on console together
Activision Blizzard Media
blog

Mom gamers: A high-impact audience marketers can’t afford to ignore

Mom gamers: A high-impact audience marketers can’t afford to ignore
People gaming
iion
blog

Closing the gap: Aligning ad spend with gaming’s growing audience

Closing the gap: Aligning ad spend with gaming’s growing audience
A telescope against a blue sky
Impact Plus
blog

AI, market consolidation & sustainability: Digital advertising predictions for 2025

AI, market consolidation & sustainability: Digital advertising predictions for 2025
Two people looking at each other
Teads
Research Study & Guide

New findings from Teads explore UK Valentine’s Day trends in 2025

New findings from Teads explore UK Valentine’s Day trends in 2025
A picture of Mattia Salvi, CEO and Co-Founder of Aryel
Aryel
blog

Advertising 2025: New advertising models based on creativity & engagement

Advertising 2025: New advertising models based on creativity & engagement

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