Building a sustainable future for digital advertising

Discover the important role advertisers and agencies have to play in the success of the Gold Standard.

Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.

Policy

GDPR

Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Board members

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ICO imAGE

Our response to the ICO's ad tech and RTB report

Read our response to the ICO’s findings about the use of personal data in real-time bidding.

Connected-tv
Our latest research:

Changing the Channel

The growth of Connected TV (CTV) has changed viewing habits and opened up new and exciting opportunities for advertisers. We draw on new research and views from industry experts to provide a comprehensive view of this fast-growing market - and how brands can tune into it. 

Case Studies

Discover brand case studies to help supercharge your advertising

Whether you’re interested in short-form video or online audio, find out how brands have used digital channels to drive results. Filter our bank of case studies by objective, format and sector for the evidence you need to shape your digital campaigns.

Explore & discover

Latest-News

Latest news

Get up-to-date with the developments from the fast-moving world of digital.

GS

Best practice

All you need to know about the Gold Standard and our Transparency FAQs. 

Engage

Policy & Regulation

Expert advice from our Policy team, including guidance on GDPR and ICO developments.

Opinions

Opinion pieces

Views from the IAB and member contributors across the digital industry.

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.