15 September: Creator Marketing Growth Summit

Join us at Park Village Studios for our biggest-ever creator marketing event, bringing creators, brands, agencies and platforms together for practical insight, live content and honest conversations on what’s shaping the creator economy.

Book now
""

IAB UK Creator Qualification

Build trust and confidence in creator marketing with IAB UK’s new Creator Qualification, a course helping creators understand ad rules, disclosure best practice and brand partnerships. Take the Creator Qualification today.

Highlights from the IAB

""

Welcome back to Futurescape

Explore the updated 2026 Futurescape study, with two new chapters on the trends shaping advertising to 2030 and beyond

Learn more
::

IAB UK Digital Adspend

Visit the Adspend Hub for more insights, analysis and related content on the latest digital advertising spend trends

Learn more
""

Benefits built for our members

Explore the value of IAB UK membership with practical guidance, industry standards and support that helps businesses navigate digital advertising

Learn more

Latest news

Audience at IAB event

Q2 Tech Policy Round-Up

Q2 saw growing tech policy intervention, from under-16 social media rules to AI, regulation, data, competition and advertising policy

Learn more
members chatting

One Third of UK Digital Ad Spend Will Be AI-Driven by 2030

Our The State of AI in Advertising report finds widespread experimentation with autonomous AI systems across media, ad tech and advertising

Learn more
""

Creators aren't a channel. They're becoming the media

Connie Hawker, Creators Lead at IAB UK, explores why creators are now core to media’s future

Learn more

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
bauer
captify
Criteo
Global
google
index exchange
Lab bible
Mail Metro Media
Meta
Microsoft ads
Mobster
netflix board logo
News UK
quantcast
Reach
reddit
snap
Spotify
Tesco
telegraph
Tradedesk
TikTok
Trip Advisor
Vevo

More for our members

Chloe Davies

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

Learn more
Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

Learn more
James

The IAB UK Podcast

Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report