Building a better future for digital advertising

We are the industry body for digital advertising in the UK, committed to building a better future for the industry, for the benefit of everyone

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Don’t expect more of the same in 2025 - expect even more

Jon Mew, CEO of IAB UK, looks back at the past year and shares a preview of our priorities in 2025

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IAB Podcast: A festive message from Joy

A festive message from Joy, our Chief Digital Cheerleader! The IAB UK Podcast returns in 2025 with great conversations, insights and digital cheer

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Audience at Digital Upfronts 2024

Introducing IAB Communities: what they are & how to get involved

IAB Communities are designed to foster collaboration, deliver actionable insights, and support the growth of the digital ad industry

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IAB Events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

Joy the Bear

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Speaker on stage at IAB Engage

Alternatives to third-party cookies

The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.

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Are you Gold Standard certified?

Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.

More for our members

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Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

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As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

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