Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to all our events, either virtually or in person.
Information central
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
GDPR
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Will COVID-19 impact people’s buying habits?
IAB UK and YouGov have surveyed over 2,000 people to understand how brands’ handling of the pandemic stands to impact people’s buying habits.
The research reveals that 79% of people are likely to favour brands that have behaved well during the crisis, with clear and frequent communication and getting adapted safety measures in place cited among key contributory factors. Supermarkets dominate the brands that people have felt favourably towards in lockdown, making up eight of the top 10.
Addressing the ICO’s ‘Update Report’
Our response to the ICO's ad tech & RTB report
Read our response to the ICO’s findings about the use of personal data in real-time bidding.
Digital advertising guide: cookies, consent & the GDPR
As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising.
Digital Advertising Guide: special category data & the GDPR
What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?
Powering Up: Helping UK SMEs unlock the value of digital advertising
Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.
Explore & discover
Latest news
Get up-to-date with the developments from the fast-moving world of digital.
Policy & Regulation
Expert advice from our Policy team, including guidance on GDPR and ICO developments.
Opinion pieces
Views from the IAB and member contributors across the digital industry.