Building a sustainable future for digital advertising

Find out how IAB UK works with our members to tackle the big issues, celebrate the best of digital advertising and prepare businesses for the future

Join us for Digital Upfronts

Get ahead for 2021 with an exclusive first look at new product launches and insights from some of digital advertising’s biggest names. Join Amazon Advertising, BBC Global News, Facebook, Snap Inc. and Twitter as well as a raft of big names at our Podcast and Gaming Upfronts.

Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to all our events, either virtually or in person.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.

Policy

GDPR

Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Gold Standard 2.0

Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. Gold Standard 2.0 introduces a more robust criteria, including incorporating IAB Europe’s Transparency & Consent Framework. By bringing together existing industry initiatives, the Gold Standard has four keys aims:

  • Reduce ad fraud

  • Uphold brand safety

  • Increase transparency

  • Improve the digital ad experience

We are working together with our members to drive change within the digital advertising industry. Doing so not only makes business sense – our 2019 Adspend study shows that Gold Standard certified companies grew at twice the rate of non-certified companies – it also benefits all parts of the digital supply chain, not least the end consumer.

Addressing the ICO’s ‘Update Report’

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Our response to the ICO's ad tech & RTB report

Read our response to the ICO’s findings about the use of personal data in real-time bidding.

employee

Digital Advertising Guide: cookies, consent & the GDPR

As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising. 

ICO

Digital Advertising Guide: special category data & the GDPR

What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?

The latest from the IAB

We bring the digital advertising industry together to share best practice, develop guidelines and demonstrate the effectiveness of digital for brands. Our members include advertisers, agencies, ad tech companies and media owners, so you’re in the right place to discover the very best of digital advertising. Check back regularly to stay up to date.

Latest-News

News & Views

The latest on key developments from the fast-moving world of digital

GS

Policy

Expert advice and representation from our policy and regulatory affairs team

Opinions

Events

Regular webinars, training and virtual networking, all free for IAB members  

Engage

Research

Insight to equip you with the evidence you need to get the most out of digital advertising

The IAB UK Board

IAB UK Board members play a pivotal role in steering the industry and ensuring the interests of all IAB UK members are represented at the highest level. Meet them here:

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ESI Media
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Immediate logo
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Pinterest
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Spotify logo
Samsung logo
Teads logo
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Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.