Share of Media – H1 2018
A snapshot of UK media using IAB / PwC Adspend and WARC data, for Jan -June 2018.
In H1 2018, the total advertising market in the UK grew by 7.2%. Digital showed strong growth, at 15.0% year on year. Radio, TV and Out of home also showed growth in this period.
Digital’s share grew to 56% of the total UK market, which was valued at £11.44bn in the first half of 2018.
Digital became the second largest display media, with TV being the largest.
These charts are based on WARC data for Jan-June 2018, as well as the IAB/PwC Digital Adspend Study.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Digital advertising’s share of market hits 75%
Learn more
Digital’s share grows to 74% of UK advertising spend
Learn more
Digital ad spend is thriving – but we can’t afford to be complacent
Learn more
AA/WARC: Digital drives growth as UK ad spend hits record £32bn
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.