AppyParking drives to success with Publicis Media
Overview
AppyParking Smart City Parking solution was specifically designed to help those who need to park, whilst providing a powerful kerbside management tool for local authorities to better manage and optimise their assets.
The project required close collaboration with two authorities - Harrogate Borough Council, responsible for the operation of off-street parking, and North Yorkshire County Council, the Highways Authority and responsible for the provision of on-street parking.
What was the role of digital in the media mix?
In launching the parking aid, AppyParking wanted to drive awareness and cost-effective app downloads, specifically to customers in the Harrogate area. Publicis launched ads across Facebook, Instagram and Google Search, geo-targeted specifically to Harrogate and the surrounding areas.
Key statistics
What results did you attain? What was the biggest achievement?
930 app installs were delivered at a cost of £2 on Facebook and £3 on Google Search.
In a sentence…
AppyParking massively expanded their user base for the price of a parking space
