What was the role of digital within the media mix?
The campaign was focused on OTT video inventory designed to make buying simple, effective and transparent and, throughout the campaign, SpotX’s Demand Operations team provided regular insights into optimisation and performance to adjust the activity as it advanced.
Henry Tibbits, Senior Account Director at Digitas, said of the strategy: “SpotX was able to provide the necessary guidance for our approach while securing impressive results.”
CVR on CTV
viewability on desktop and mobile
Cross-platform viewability and completion rates were a solid 14% above industry benchmarks, with conversion rate (CVR) reaching 90% on CTV and 84% across desktop and mobile. The campaign also produced over 21 million impressions. All of this contributed towards the goal of generating high levels of brand awareness using a connected TV strategy.
In a sentence…
A CTV focused campaign that delivered 94% viewability on desktop and mobile, while prioritising brand safety.