segments deployed in less that 3 months
What was the role of digital within the media mix?
Digital media was the sole focus of the spend against the segments. With most local newspapers currently out of print, digital revenue is supporting the business in its entirety during this difficult time.
- More than 170 segments relevant to the most valuable clients created and deployed in less than 3 months
- An increase in the range of advertising solutions available for clients
- A redesigned digital advertising data strategy with first-party data at the heart of it
- An opportunity to leverage broad inventory by making segments available for activation across all local titles
- A huge decrease in the amount spent on buying in third-party data segments
In a sentence...
JPIMedia revolutionised its data strategy by creating and deploying more than 170 custom made first-party segments relevant to their clients, in less than 3 months, and no longer had to buy in third-party data.