IAB UK Presentations

Make the most of your IAB membership by inviting one of our team to share our research, trends or insight presentations with your team. During the COVID-19 crisis, we are happy to run a virtual session at any time to make sure you and your team remain up-to-date on the latest research and can be experts for your clients. Contact Shayan Sacki to book your presentation today.

Menu of Presentations


Getting the most out of your IAB UK membership

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising by bringing the industry together through our 1,200 members including media owners, agencies and brands. Perfect for your whole team, this overview of the IAB runs through how everyone in your company can use their membership.

Length: 20 minutes
Great for: Everyone in your team 


Rules of Effectiveness

We have teamed up with Kantar to analyse and test the factors that create an effective digital display campaign. Analysis of the top 20% performing campaigns reinforced five basic rules for getting it right, including a focused message, strong branding and relevance.

Length: 30 minutes
Great for: Anyone involved in strategy, planning or creative - and your sales teams


Rules of Attention

Generating attention is a key component when it comes to understanding digital advertising's overall effectiveness. We've teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads, including prioritising quality over quantity.

Length: 20-25 minutes
Great for: Anyone involved in strategy, planning or creative - and your sales teams


Born Online: unwrapping the Direct to Consumer brands reshaping retail

Born Online takes an in-depth look at the Direct to Consumer (DTC) market. These digital born brands are reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products. This report identifies 50 of the UK's leading DTC brands and what makes them different, explores key behaviours  of DTC consumers, shines a spotlight on the founders and explores how agency partners and media owners can best work with DTC clients.

Length: 30-40 minutes
Great for: Agencies or media owners looking to better understand these new brands


Ad Blocking Summary

IAB UK has been tracking the number of people who claim to have downloaded and used an ad blocker over the last five years. In this brief summary of the latest figures and trends, we look into what this means for the industry as well as key  initiatives aimed at reducing the number of people turning to ad blockers going forwards.

Length: 15 minutes
Great for: Anyone involved in planning and strategy


Introduction to Policy and Regulatory Affairs

The IAB works to build a sustainable future for digital advertising. As part of this, we proactively engage with policy-makers and regulators and monitor and respond to all relevant developments, We work on behalf of our members to promote  the industry, help address the challenges it faces and ensure our members' views are heard. Most visibly, the IAB has led the industry response to the ICO's adtech & RTB report, but our work stretches far beyond that.

Length: 20 minutes
Great for: Your whole team to better understand the current 'hot topics' in the policy space and how they impact the digital advertising industry


Mobile, in the Year of Mobile

It's official. After a decade of being talked up, shouted down and arguably over-egged, the much heralded 'Year of Mobile' finally arrived in 2018. UK advertisers are now investing more in mobile than any other media - so should we be basking in the glory of mobile's ascendancy? Or does it once and for all confirm that mobile no longer requires a 'year of'? 

Length: 40 minutes
Great for: Anyone from your sales or planning teams


Going for Gold with the Gold Standard

The Gold Standard is open to all IAB UK members who buy and sell digital media and has been improving the digital advertising experience, reducing ad fraud, and increasing brand safety since it launched in 2017. With brands now officially committing to the Gold Standard as well, this presentation covers how the Gold Standard works, planned developments for version 2.0 of the initiative and how your teams can support the Gold Standard and help us raise standards in digital advertising.

Length: 15-20 minutes
Great for: Media owners, ad tech companies or agencies


Spend and Trends in Digital

Covering everything from video and mobile through to influencer, gaming and audio, this presentation – based around our Digital Adspend study and developed in partnership with the IAB Steering and Advisory Groups – reveals the biggest industry trends to ensure your team are staying firmly ahead of the curve on all aspects of digital advertising.

Length: 20-25 minutes
Great for: Your whole team

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.