Menu of Presentations
Getting the most out of your IAB UK membership
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising by bringing the industry together through our 1,200 members including media owners, agencies and brands. Perfect for your whole team, this overview of the IAB runs through how everyone in your company can use their membership.
Length: 20 minutes
Great for: Everyone in your team
Powering Up: Helping UK SMEs unlock the value of digital advertising
Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.
The study, which has been conducted with MTM, shows that while SMEs’ uptake of digital is high and perceptions positive, there are also opportunities for digital advertisers to provide more accessible guidance for SMEs, to encourage greater use of online channels and maximise the value they deliver.
Length: 30 minutes
Great for: Anyone involved in strategy, planning or creative - and your sales teams
Rules of Effectiveness
We have teamed up with Kantar to analyse and test the factors that create an effective digital display campaign. Analysis of the top 20% performing campaigns reinforced five basic rules for getting it right, including a focused message, strong branding and relevance.
Length: 30 minutes
Great for: Anyone involved in strategy, planning or creative - and your sales teams
Rules of Attention
Generating attention is a key component when it comes to understanding digital advertising's overall effectiveness. We've teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads, including prioritising quality over quantity.
Length: 20-25 minutes
Great for: Anyone involved in strategy, planning or creative - and your sales teams
Born Online: unwrapping the Direct to Consumer brands reshaping retail
Born Online takes an in-depth look at the Direct to Consumer (DTC) market. These digital born brands are reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products. This report identifies 50 of the UK's leading DTC brands and what makes them different, explores key behaviours of DTC consumers, shines a spotlight on the founders and explores how agency partners and media owners can best work with DTC clients.
Length: 30-40 minutes
Great for: Agencies or media owners looking to better understand these new brands
Ad Blocking Summary
IAB UK has been tracking the number of people who claim to have downloaded and used an ad blocker over the last five years. In this brief summary of the latest figures and trends, we look into what this means for the industry as well as key initiatives aimed at reducing the number of people turning to ad blockers going forwards.
Length: 15 minutes
Great for: Anyone involved in planning and strategy
Introduction to Policy and Regulatory Affairs
The IAB works to build a sustainable future for digital advertising. As part of this, we proactively engage with policy-makers and regulators and monitor and respond to all relevant developments, We work on behalf of our members to promote the industry, help address the challenges it faces and ensure our members' views are heard. Most visibly, the IAB has led the industry response to the ICO's adtech & RTB report, but our work stretches far beyond that.
Length: 20 minutes
Great for: Your whole team to better understand the current 'hot topics' in the policy space and how they impact the digital advertising industry
Mobile, in the Year of Mobile
It's official. After a decade of being talked up, shouted down and arguably over-egged, the much heralded 'Year of Mobile' finally arrived in 2018. UK advertisers are now investing more in mobile than any other media - so should we be basking in the glory of mobile's ascendancy? Or does it once and for all confirm that mobile no longer requires a 'year of'?
Length: 40 minutes
Great for: Anyone from your sales or planning teams
Going for Gold with the Gold Standard
The Gold Standard is open to all IAB UK members who buy and sell digital media and is focussed on improving the digital advertising experience, reducing ad fraud, increasing brand safety and demonstrating commitment to privacy. With brands now also officially committing to work with Gold Standard certified companies, there is even more reason to support the standard. This presentation covers why the Gold Standard was created, how it works, and how your teams can help raise standards in digital advertising.
Length: 20-30 minutes
Great for: Media owners ad tech companies, agencies or advertisers
Spend and Trends in Digital
Covering everything from video and mobile through to influencer, gaming and audio, this presentation – based around our Digital Adspend study and developed in partnership with the IAB Steering and Advisory Groups – reveals the biggest industry trends to ensure your team are staying firmly ahead of the curve on all aspects of digital advertising.
Length: 20-25 minutes
Great for: Your whole team
