Digital Upfronts

The events of 2020 have seen the reset button hit for almost every part of our lives. But how big is it, is it permanent, what challenges are ahead and where do the opportunities lie? Join BBC Global News for their 2020 Upfronts where they explore the reset and what it means for you and your brand.
 
Featuring BBC News journalists Laura Kuenssberg and Jon Sopel, renowned US futurist Amy Webb, sector experts from the travel, consumer tech, finance, luxury and media industries, plus the BBC’s Director of Creative Diversity, June Sarpong, in conversation with the Director of News & Current Affairs, Fran Unsworth, discussing the BBC’s own reset. 
 
As we all face a dramatically altered world, you should catch up on this event now.

This year’s Twitter Upfront session is all about showcasing the fantastic ways to connect to publisher partner content on Twitter over the next 12 months.

Amongst other things Twitter introduced exciting new shows coming exclusively in partnership with Grazia and Buzzfeed, showcase a host of ways to connect to the conversation happening right now and look ahead to an epic year of Sport.

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In today’s digital world, consumers have come to expect personalised and highly-engaging branded content. As more and more of our everyday experiences and interactions move online, brands need to work even harder just to keep up. To help brands meet these heightened expectations and reach younger and highly engaged consumers, we brought together the best of Twitch and Amazon Advertising. 

For more information on Amazon Advertising please click below.

Brand loyalty is more important than ever as we are faced with global uncertainty. We heard from VP of Product Jacob Andreou on why he believes building products with empathy is central to driving behaviour that delivers real value. We also shared how brands have been harnessing the power of AR to deliver engaging customer experiences, what the present and future of mobile entertainment looks like from the creative minds behind our premium curated content on Discover, plus what Kantar’s latest research reveals about Gen Z. 

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2020 has been a year of unprecedented challenge and change, yet nearly all the trends that define the past 12 months have their origins rooted far earlier - it’s the pace of change that has increased exponentially. Catch up with Facebook to explore growing trends in media and business, where its platforms play into these trends, as well as the societal conversations that are accelerating across the world and leading us towards a more representative society.