Digital Upfronts 2024

Four weeks, the biggest names in the digital ad industry and everything you need to elevate your 2025 planning. All for free.

Spencer Matthews speaking on stage at IAB Upfronts
1 – 24 October

What's coming up...

Digital Upfronts is back this October and it’s coming in hot with four weeks of fresh ideas and wow-worthy speakers from Amazon, BBC Studios, The Sun and YouTube. Stand by for exclusive announcements and product launches as industry leaders at the forefront of digital innovation assemble top talent and expert insight to give your 2025 planning an edge. 

In addition, Gaming, Retail Media and CTV Upfronts are all returning to The Steel Yard for a channel-first deep-dive with 15 trailblazing companies. Join them as they showcase what they can offer advertisers and reveal how pioneering brand-led opportunities are evolving the ad experience.

All Digital Upfronts are free to attend and open to all. Book your 2024 tickets now below.

Start booking now

Amazon, BBC Studios, The Sun and YouTube will debut brand new launches and insight, while channel-oriented Connected TV, Retail Media and Gaming Upfronts will be taking place at The Steel Yard as part of a four-week festival of digital innovation. Book now for free

Amazon

Amazon

2 October 2024

news uk

The Sun

3 October 2024

BBC

BBC Studios

9 October 2024

YouTube

YouTube

gaming

Gaming Upfronts

Activision Blizzard Media, Amazon Ads, Anzu, Digital Turbine, Global and Venatus will all be at The Steel Yard on Tuesday 22 October with the 411 on cutting-edge ad technologies, game-changing integrations and in-game effectiveness. Gaming is no longer a niche hobby, so if a highly engaged, diverse and rapidly growing audience sounds like something you want to tap into, Gaming Upfronts needs to be on your calendar for 2024.  

 

retail media

Retail Media Upfronts

Find the perfect fit for your marketing strategy as Retail Media Upfronts returns to The Steel Yard on Wednesday 23 October with bags of inspiration and major brands in tow. ASOS, Nectar360, SMG, Tesco Media & Insight Platform and Uber Advertising will get you clued up on the latest shifts in the channel and dialled into the conversation on many a marketer's lips, while showcasing the best brand partnerships and in-store activations to harness.  

ctv

Connected TV Upfronts

Ready for stacks of consumer insights, bold marketing strategies and eye-popping innovations? NBC Universal, Sky Media, Vevo and Warner Bros. Discovery are on the line-up for Connected TV Upfronts on Thursday 24 October, following its debut last year. Navigate your way to prime time as our speakers let you in on how to craft a winning CTV strategy with more oomph than a Saturday night game show. 

Audience at IAB Gaming Upfronts 2023
What to expect

Catch up on Digital Upfronts 2023

Seasoned Upfronts goers and welcome newbies can recap on all the action from Digital Upfronts 2023 below.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.