ArcSpan AMS

•AMS is an integrated 1st party data monetisation platform built exclusively for publishers. Our lightweight, dynamic software prepares publishers for the 1st-party future by enhancing and consolidating 1st party data monetisation.

•We enable publishers to dynamically collect and segment a host of 1P data points within hours of integrating our software. This includes context, attention/engagement metrics, modelled audiences and future-proofed 1P data points such as registration data, survey data and more. Our customers can then build privacy-safe, cookie-free cohorts using on device processing. Within our platform, AMS, publishers have an end to end system for building, activating and analysing their audiences across various metrics including scale and CPM.

•Our integration with Prebid also allows our customers to understand open programmatic trends including things like keyword or audience performance, as well as advertiser activity.

We have leveraged Generative AI to ensure our platform is entirely automated, meaning we require a fraction of a typical DMP's onboarding time.

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