Cookieless contextual targeting
SmartFrame
Type
Unlinked
Category
Contextual
Environments
Desktop web, Mobile web
SmartFrame’s relationships with image owners and libraries allow it to target ads at the most relevant images. By analysing subject matter, and combining it with metadata, attribution and a range of other factors, it develops a complete understanding of an image to ensure it always carries the right advertising. By making use of IAS, GeoEdge and a wealth of other tools from different partners, it ensures brand safety for all advertisers, matching the right ads with appropriate images, and making sure they only appear on web pages that are safe to carry them.
Contact: Patrick Krupa, Head of Product
