Euclid

NumberEight's platform solves identity without using IDs. The platform enables advertisers and publishers to maximize their addressable audience while safeguarding users' privacy.

Euclid

Euclid utilizes innovative AI and edge computing to process raw mobile sensor data into meaningful insights about the user's live moments (e.g., in-vehicle, at work) and behavioral cohorts (e.g., cardio champion, traveler). Since Euclid processes all the data on the device itself, it eliminates the need for identifiers and significantly reduces the risk of data leakage. Consequently, app publishers, advertising platforms, and advertisers can access a new type of first-party behavioral data covering over 200 live moments and 85 cohorts.

Euclid Lite

Euclid Lite, NumberEight's ID-less demographic targeting product, leverages AI algorithms to predict the age and gender of users. It analyzes various data inputs such as Open RTB bid request parameters, app store metadata, census data, 1st party publisher data, device information, and others. Multiple AI models are built from these data sources, combining their results to deliver accurate predictions. This enables advertisers to target potential customers in previously hard-to-access environments such as gaming at scale.

Contact: Emma Raz, Director of Commercial