EUID
The Trade Desk
![EUID logo](/sites/default/files/styles/tm_product_company_logo/public/company_logo/TheTradeDesk%20FOTM%20logo.png?itok=BbXl2qFO)
Type
Linked
Category
Universal ID
Environments
Audio, CTV, Desktop web, DOOH, In-game, Mobile app, Mobile web
EUID is a European counterpart to Unified ID 2.0 (UID2), a new approach to identity that has gained industry-wide adoption. Based on authenticated data, EUID is open-sourced and interoperable with other authenticated identity solutions across the advertising ecosystem. This interoperability enables advertisers to build holistic advertising campaigns that reach consumers across the the open internet.
Contact: Stuart Colman