EUID

The Trade Desk

Type

Linked

Category

Universal ID

Environments

Audio, CTV, Desktop web, DOOH, In-game, Mobile app, Mobile web

EUID is a European counterpart to Unified ID 2.0 (UID2), a new approach to identity that has gained industry-wide adoption. Based on authenticated data, EUID is open-sourced and interoperable with other authenticated identity solutions across the advertising ecosystem. This interoperability enables advertisers to build holistic advertising campaigns that reach consumers across the the open internet.

Contact: Stuart Colman

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