ID5 ID and Cross-Device Graph

ID5 ID

The ID5 ID is a next-generation universal identifier that enables publishers, advertisers, and ad tech platforms to recognise users and deliver targeted and measurable campaigns across devices. The ID5 ID does not rely upon third-party cookies or MAIDs, making it a future-proof alternative.

Built with data protection in mind, the ID5 ID leverages consent signals and an encryption mechanism to ensure that users’ privacy preferences are respected and enforced across the advertising value chain. This ensures that the ID and the information associated with it can only be accessed by authorized partners. By enabling user recognition, ID5 ID helps publishers make their audiences addressable and more valuable to the buy side and advertisers to effectively engage with their customers improves by allowing them to target, control ad frequency, and measure campaign performance.

Cross-Device Graph

ID5’s Cross-device graph enables marketers to deploy people-based marketing strategies across devices. By leveraging the cross-device graph, advertisers can connect different signals to the same individual or household to create a seamless experience across devices. Rather than relying on bid stream data, ID5 leverages its direct relationship with publishers to capture the signals and consent needed to build a high quality, privacy-compliant graph. ID5’s Cross-Device Graph covers all major European countries. 

Contact: Adriana Jones Lima, Senior Communications & Marketing Manager