Identity Hub

PubMatic

Types

Browser / device linked, Linked, Unlinked

Categories

Audience, Publisher 1PD, Seller defined audiences, Universal ID

Environments

CTV, Desktop web, Mobile web

For publishers

Identity Hub is a leading ID management tool for publishers that leverages specialised technology infrastructure in order to simplify the complex alternative identifier market. Through an easy to use, self-serve UI, publishers can implement and manage multiple alternative IDs and utilise detailed reporting to easily understanding what drives campaign success.
 

For buyers

Identity Hub provides direct access to curated network of buyer-friendly ID and audience partners to maximise personalisation and reach. Identity Hub gives you global scale across the open internet.
Identity Hub’s Global Footprint:

360+ global publishers using PubMatic’s Identity Hub as their identity solution of choice
20+ countries, in all major and developing markets across NTAM, EMEA, and APAC
We believe it is imperative for publishers and buyers to be prepared for a cookieless future, and have the freedom to select ID partners of their choice.

Contact: [email protected]

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon