LIIFT

LIIFT™ is Nano’s futureproof platform for delivering the right context for every impression, every campaign, and any KPI. Where LIIFT ™ differs from other contextual solutions is in its ability to understand real-time user intent and the deeper meaning behind every entity on every page across the open web. In turn, this delivers performance alongside branding campaign goals.

LIIFT™ evaluates the page content and context around every ad served and goes beyond simple keywords and categories, delving deep into semantics and sentiment to ensure brand safety and ad relevance.

As part of our identity-free, advanced contextual targeting capabilities, we’ve developed a tracking and optimisation metric ‘Time in View’, which enables us to optimise towards the length of time a viewable creative is displayed. This approach has been proven to have a much higher correlation to ad effectiveness, driving uplifts across all key brand metrics and therefore positively addressing the attention economy.

Contact: Vanessa O'Connell, Head of Marketing & Communications