Lotame Panorama ID

Lotame Panorama ID™ preserves and extends addressability across the global open web. Built from multiple inputs, our identifier unlocks the scale of probabilistic combined with the accuracy of deterministic, without reliance on a single source of signal.

Freely accessible and interoperable across the cookie-challenged web, all domains, devices, and platforms globally, Panorama ID is the most adopted cookieless identifier based on Sincera’s highest trafficked global sites. Panorama ID resolves and extends known and unknown users for targeting, analytics, or attribution and allows marketers to reach their target audience across all environments.

Many SSPs and DSPs support Panorama ID as it’s a tried and true alternative to cookies. Our case studies across verticals prove that advertising on the open web is sustainable, profitable, and privacy safe. Lotame Panorama ID is a 2022 Gold Winner for Technical Innovation of the Year by the Stevie International Business Awards.

Contact: [email protected]