Match Audience Suite

Magnite’s Audience Suite allows buyers and sellers to build, activate, and optimise audience-based deals. Magnite’s Audience Data Matching Service (ADMS) - available on DV+ and coming soon for MCTV - is a unique cloud-based, privacy-first data matching solution enabling sellers and buyers to match data securely and anonymously. Seller Defined Audiences, on DV+, supports sellers in creating and syndicating standardised, scalable first-party segments according to IAB’s SDA audience taxonomy.

Magnite offers a vast array of first and third-party data sources and activation elements built on top of many DMP relationships - available through SpotX Audience Management Engine (AME), DV+ Data Engine, and MCTV Audience Tools. Lastly, SpotX, MCTV, and DV+ support a variety of Universal Identifiers, with DV+ supporting all Universal IDs. These offerings, along with transparency tools to control exposure of user identity and content data, are available to clients across Magnite platforms and leveraged by its Demand Facilitation team.

Contact: Graeme Lynch, VP Demand EMEA