MiQ Connected Audiences
MiQ
Browser / device linked, Linked, Unlinked
Audience, Attention, Clean rooms, Contextual, Seller defined audiences, Universal ID
Audio, CTV, Desktop web, DOOH, Mobile app, Mobile web, In-game
MiQ Connected Audiences is the simplest and most accurate way to reach your ideal audience, now and in the future. It connects the industry’s most comprehensive audience dataset, bringing together the full spectrum of cookieless audiences together under one taxonomy via 280+ data feeds - more than any other partner in the industry - and then uses award-winning AI and data science to enable custom audience building for maximum scale and performance.
Rather than relying on a single solution like other partners, MiQ Connected Audiences combines the accuracy and persistence of first-party data and universal IDs, with the recency and relevancy of browser-based audiences, and the richness and scale of anonymous cohorts - for the best of all worlds. With MiQ Connected Audiences, the possibilities are endless - you can get completely customized audiences with fast activation to any device, channel or DSP platform.
MiQ is proud to say that 100% of our activation is cookieless in the UK.
Contact: Pierre de Lannoy, Strategy Director EMEA
