Next Gen Solutions and ConnectID

Next-Gen Solutions

Next-Gen Solutions is Yahoo’s global suite of end-to-end targeting, buying and measurement products for ID-less, non-addressable inventory.

Within that suite, Next-Gen Audiences is an advanced contextual targeting solution rooted in machine learning. The model is trained using a sample of identity traffic from authenticated and opted-in Yahoo users. It considers a mix of real-time signals in the bid request including content, imprecise location, weather and device type for increased accuracy, which is used to infer high-quality audiences. 

ConnectID

Yahoo ConnectID is a deterministic, addressable cookieless solution, using consent-based, persistent first-party data from 1-1 consumer relationships. Interoperability with leading DMPs/CDPs supports partner ID-matching, which enables seamless people-based marketing and measurement for advertisers in the Yahoo DSP. Yahoo ConnectID is currently available in North America, APAC and HispAmericas.

Together Next-Gen Solutions and Yahoo ConnectID allows brands to reach their audience with meaningful and relevant ad experiences, while respecting consumer choice and privacy.

Contact: Robin Jackson, Senior Manager International Sales