OpenAudience

OpenX

Types

Linked, Unlinked

Categories

Audience, Contextual, Universal ID

Environments

Desktop web, CTV, Mobile app, Mobile web

OpenX’s suite of supply-side targeting solutions enables publishers and advertisers to create and optimise data-driven deals. With a fully interoperable infrastructure and as the only 100% cloud-based and Net-Zero verified programmatic technology company — OpenX’s privacy-first targeting capabilities are transparent, secure, and effective. Integrated with more than 250+ data providers and technology companies, OpenX allows buyers and sellers to target deals based on mainstream Universal Identifiers, attention-based data, and contextual data.
Additionally, OpenX is actively testing the Protected Audience API (FKA Fledge) and Topics API to ensure that publishers and advertisers have the full breadth of targeting capabilities on the supply side.

Contact: Brian Chisolm, SVP Strategic Partnerships

Find out more Directory

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon