Personified Advertising

In this new era of privacy, data concerns are at the forefront of consumers’ minds, pushing advertisers to engage their audiences more responsibly than ever before. Because of this, advertisers are having to rethink their approach, and leverage new methods to understand and reach their target audiences.

Enter: Zero-party data, a highly valuable type of data that consumers willingly share. Not readily available, and typically difficult and costly to capture, this data can be leveraged by advertisers to reach their audience in a fully privacy-compliant way.

Ogury is the front-runner in using zero-party data to deliver privacy-safe advertising at scale, enabling performance in contexts without cookies or IDs. Our Personified Advertising approach to targeting is rooted in unique zero-party data. We fuse traditional contextual and semantic targeting methods with our exclusive zero-party data collected and crafted from millions of self-declared customer surveys. This enables us to target personas, not people, resulting in unparalleled audience insights. Our surveys are always on, collecting data across thousands of placements, with a high number of responses providing statistically significant data. Our strategic question set helps build our personas and drives a high rate of unincentivized, unbiased responses, while also allowing us to uniquely qualify Audiences on placements and not people.

Contact: [email protected]