Podcast Contextual Targeting and Predictive Audiences

Podcast Contextual Targeting
 

Today, podcast listening is increasing all over the world. However, advertising is often done on a podcast-by-podcast basis for advertisers to understand where their ads get served. A better understanding of podcast content enables brands to provide more relevant ads for listeners and helps publishers enhance monetization.

AdsWizz’s Podcast Contextual Targeting solution uses speech-to-text transcription technology and machine learning to provide insight into podcast content, making it more transparent for advertisers. Using an artificial intelligence algorithm, Podcast Contextual Targeting categorizes the episode transcriptions and classifies the content according to the IAB Content Taxonomy, News Codes, Media topics, and iTunes categories. Additionally, it dynamically maps over 30,000 keywords to an extensive list of behavioral segments, empowering buyers to reach relevant audiences, unlock new ones, and drive more sales.
 

Predictive Audiences

Podcasting’s popularity is higher than ever, attracting millions of people every month. However, selling such a diverse podcast inventory and enabling advertisers to reach the right audience while preserving the listener’s privacy is no easy feat.
 
Predictive Audiences solve this challenge and make your audience readily available for campaign targeting and easy to reach through privacy-friendly contextual signals. In partnership with Comscore, Predictive Audiences provide future-proof podcast targeting, enabling publishers to package and sell inventory based on over 300 audience segments across multiple categories, such as TV viewership, behavioral signals, gaming habits, and more. 
 
An industry-first, cookie-free targeting capability powered by AdsWizz AI Transcription Technology, Predictive Audiences extract the contextual essence of thousands of individual podcast episodes and classify the content across 350k sub-categories, ensuring ads are always delivered to the right listeners based on their content preferences. With Predictive Audiences, publishers provide an efficient way for their advertisers to reach key listeners and thus increase performance and revenue.

Contact: Daniel Einhorn, Content Marketing