Privacy Sandbox

Privacy Sandbox

Topics API

Topics is a proposal in the Privacy Sandbox designed to preserve privacy while showing relevant content and ads. The browser will infer a handful of recognisable, interest-based categories based on recent browsing history to help sites serve relevant ads. With Topics, the specific sites you’ve visited are no longer shared across the web, like they might have been with third-party cookies. 

https://privacysandbox.com/intl/en_us/learning-hub/ 

Protected Audiences API

Protected Audience API (fka FLEDGE) is a new way to address remarketing, ie. reminding you of sites and products you’ve been interested in, without relying on third-party cookies. As you move across the web, the sites of advertisers you’ve visited can inform your browser that they would like a chance to show you ads in the future. They can also directly share information with your browser including the specific ads they'd like to show you and how much they'd be willing to pay to show you an ad. Then, when you visit a website with ad space, an algorithm in your browser helps inform what ad might appear.

https://privacysandbox.com/intl/en_us/learning-hub/ 

Attribution Reporting API

Marketers currently rely on third-party cookies to gather data about a person’s browsing activity and how they respond to ads. To allow advertisers to place relevant ads and study their effectiveness in a privacy preserving way, the Privacy Sandbox will replace third-party cookies with new measurement and reporting tools that will prevent people from being identified across different websites. 

This API enables advertisers and ad tech providers to measure conversions in the following cases: 

1. Ad clicks and views. 

2. Ads in a third-party iframe, such as ads on a publisher site that uses a third-party ad tech provider. 

3. Ads in a first-party context, such as ads on a social network or a search engine results page, or a publisher serving their own ads. 

https://privacysandbox.com/intl/en_us/learning-hub/