Roqad Identity Graph, Data Onboarding, and Privacy Firewall
Roqad
Type
Linked
Categories
Audience, Clean rooms, Publisher 1PD
Environments
Audio, CTV, Desktop web, Mobile app, Mobile web, DOOH
Identity Graph
Understand and activate your customers’ cross-device identifiers with the industry’s most comprehensive map of device IDs and Universal IDs. Probabilistic graphs can achieve more access and scale than just deterministic alone (but we do that too).
Data onboarding
Deterministic matching of HEMs (Hashed Email) to MAIDs (mobile advertising IDs), IP addresses, cookies and geo-location data-
The Privacy Firewall
A configurable rules engine for multi-jurisdiction data privacy compliance. It’s an API with a UI allows you to manage consents for a billion users.
The Household Graph
A predicted set of users (1 or more) that live in the same household