Roqad Identity Graph, Data Onboarding, and Privacy Firewall

Roqad

Type

Linked

Categories

Audience, Clean rooms, Publisher 1PD

Environments

Audio, CTV, Desktop web, Mobile app, Mobile web, DOOH

Identity Graph

Understand and activate your customers’ cross-device identifiers with the industry’s most comprehensive map of device IDs and Universal IDs. Probabilistic graphs can achieve more access and scale than just deterministic alone (but we do that too). 
 
Data onboarding

Deterministic matching of HEMs (Hashed Email) to MAIDs (mobile advertising IDs), IP addresses, cookies and geo-location data-


The Privacy Firewall

A configurable rules engine for multi-jurisdiction data privacy compliance. It’s an API with a UI allows you to manage consents for a billion users.


The Household Graph

A predicted set of users (1 or more) that live in the same household

Find out more Directory

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon