TV Content Targeting (In-stream) and TV Viewership Audiences

TV Content Targeting

Nexxen provides brands with access to content-level packages determined by genre, rating and select languages to reach their target audience. These packages utilize video attributes and are derived from a blend of Nexxen direct publisher data and third-party sources. A unique proprietary method is employed to streamline content attributes into scalable deals. This approach enables buyers to leverage publisher data across digital screens and addresses the need for more privacy-conscious, granular targeting solutions.

Key advertiser benefits:

•    Linear TV synergy - Provides buyers with familiar, TV-like buying opportunities in digital environments like CTV
•    Privacy-conscious solutions - New contextual targeting solution in light of privacy regulations, 3P cookie deprecation, etc.
•    Targeting precision – Provides more granular targeting options to segment within CTV/OTT environments
•    All-screen compatible – Available across CTV & all-screen video
 

TV Viewership Audiences

TV Intelligence is a comprehensive suite of solutions that helps address a variety of converged TV scenarios and categorized into TV Planning & Insights, Activation and Measurement.
 
TV Viewership Audiences will be the first solution from our TV Intelligence suite to be launched in the UK. This proprietary solution taps into exclusive ACR data from VIDAA-operated smart TVs, enabling the targeting of a unique TV viewership audience across all screens, according to their content viewing behaviours.
 
Example targeting strategies:
•    Reach new audiences
•    Drive Incremental Reach
•    Increase message frequency
•    Competitive conquesting
•    Tentpole event alignment