Engage 2022

Francis Bourgeois is the internet’s best-known and most beloved trainspotter. Francis has achieved cult status for documenting his warm, inspiring, and uplifting adventures trainspotting, championing unadulterated joy and the importance of embracing your passions. He has quickly become one of the UK’s best-known digital creators. He has worked with leading brand partners including Gucci, ASOS, Puma, Paul Smith and Spotify and has collaborated with creators such as Joe Jonas, Amelia Dimoldenberg, Thierry Henry, Rosalía and Sam Fender on uplifting viral content. Francis’ enigmatic personality, infectious radiance and genuine joy have made him the internet’s biggest trainspotter and has gathered him support from across the globe.

Leah is one of the UK’s most popular female Gamers, best known for her hugely popular twitch.tv channel. She began streaming on twitch.tv in 2015 amassing a massive 168k followers and quickly becoming partnered. Her stream is a variety of the latest in AAA gaming as well as adventures into smaller indie titles. In 2018 Leah joined the Xbox UK team as host of the official Xbox On Youtube Channel, producing content for their channels as well as hosting Xbox live events including E3, Gamescom and X019. Since then Leah has moved on to be the ambassador for Ford esports in 2020 and is currently the ambassador for Logitech gaming. Leah is also the host of both Microsoft's regular live show, "Forza Monthly" and the reveal series, "Dying2Know", for the highly anticipated "Dying Light 2".Leah has worked with a number of the top brands in gaming including, Xbox, Playstation, Bungie, Asus, Marvel and many more.

Sabrina is lucky enough to live a double life. One is as Strategy Director at the7stars where she has over 12 years’ experience in strategic media and creative planning. The other is as a singer, most recently performing in the Royal Variety Show and at The Brits. She’s also making her acting debut in a new show at the Edinburgh Fringe this summer. Both lives enable her passion for collaboration, creative thinking and connecting with audiences.

After 14 years working across agencies that included Initiative, Mindshare and VCCP, Jed joined Snapchat as its first EMEA Head of Comms Planning in 2021. The role is an elevated one at Snap, signalling the platform's belief that planning can have a transformational impact on both the platform and its partners. His remit includes working directly with senior EMEA clients, Snap product positioning, and launching new advertising products across EMEA. In 2021, he also launched Common People, and he writes 'Love Will Save The Day', a popular music newsletter.

Sally joined Spotify in 2021 as Head of Enterprise Sales for Northern Europe, where she leads the enterprise advertising teams in the UK, Nordics and pan-EMEA, driving the sales strategy and execution for some of the region's top brands and agencies. Prior to Spotify, Sally held a number of leadership roles across a 20+ year career in marketing and advertising at LinkedIn, Yahoo and Viacom. Sally’s passions include culture, diversity and inclusion and helping to grow and develop others. She has been a member of Bloom since 2017 and was named Bloom President in 2020. In the same year, she was also recognised as a HERoes Top 100 Future Female Leader and the IPA’s Inclusivity Trailblazer.

Roya heads up the YouTube Culture & Trends team for EMEA. Her career path to get here hasn't been conventional. She started by teaching at inner-city comprehensives was then a counsellor in a South American juvenile prison, worked in education and advocacy for Save The Children, she founded and ran an award-winning start-up and was an undercover reporter for the BBC's Panorama documentary series, but she has spent almost twelve years working at Google, nine of those on YouTube. Her job is to understand the weird and wonderful world of the platform's content and try to help others understand it too. With over 500 hours uploaded every minute, it keeps her busy.

Laurelle is Reddit’s UK General Manager, leading Reddit’s UK team and setting the overall strategic direction for the country. With over a decade of experience fostering intimate connections at companies in their early growth stages – including Snap and Badoo – she is responsible for building out Reddit’s local communities and user base with a focus on marketing and partnerships, while helping to scale Reddit’s Ads business and attract more local brands to the platform. Laurelle joins Reddit from Tinder, where she served as Marketing Director and led a number of activations and initiatives in the UK, including Tinder’s partnership with Love Island in 2020 and the UK Launch of Swipe Night. Laurelle holds a Bachelor’s degree in management from Dalhousie University. In her free time, you can find Laurelle out with her 1-year old Duck Toller or active in r/Roomporn or r/DIYUK where she gets ideas for renovating her house in Cornwall.

Sarah has been The Head of Sales at On Device Research for five years working across ad tech clients, media agencies, media owners and advertiser clients. She has extensive knowledge of measuring ad effectiveness working in various roles in media analytics, research and training with a particular focus on both TV and online media within lots of digital environments. Sarah has worked for 20 years + in media research previously working at Nielsen and ITV.

As Ozone's strategic lead, Frances spearheads high-level, integrated solutions with brands and agencies, while identifying new ways to incorporate Ozone's advanced platform capabilities to drive success. Frances is also the project lead on Ozone Ad Manager Insights, a bespoke platform created to demonstrate a single, unique view of consumer behaviour across Ozone properties. Prior to joining Ozone in 2019, Frances spent over five years at MediaCom in various digital planning roles, most recently as Digital Manager working on TUI, Dulux and Nuffield Health.

Dr Ali Goode started as an academic cognitive scientist and has been working in behavioural economics for 30 years. He pioneered work in implicit testing of advertising, with his work winning numerous awards including being the only three time winner of the MRS Advertising & Media Award. He set up 'Gorilla in the Room' to better understand how the metaverse can assist brands and has been working to understand the psychological effects of virtual and augmented reality including how to measure their impact.

Mark Evers is Chief Customer Officer for Transport for London (TfL). He is responsible for developing TfL’s customer strategy – including aspects such as customer service, information, accessibility and safety. His team is responsible for the aesthetic design of stations and trains, maintaining our station planning standards and protecting the transport network’s rich heritage. Mark’s team undertakes all customer research and monitoring activity for TfL. Art on the Underground, TfL’s world-class contemporary art programme, also sits within Mark’s area of responsibility. Prior to his current role, Mark was Director of Games Transport at TfL. He was responsible for ensuring TfL stayed on-track to operate a robust transport network during the summer of 2012 for both the games family and London’s residents and businesses. This involved coordination of activity across major Games stakeholders, oversight of funding for transport activity, and acting as TfL’s chief games spokesperson.

Mick is an expert at making sense out of complex data sets and applying it to create innovative audience-led solutions for brands.
He has a wealth of experience within both media organisations’ and media agencies where he has run teams internationally building data capabilities and providing marketing and consumer analytics for agency partners and clients.
In his time at Global, Mick has been integral is establishing a best in class data partnership with TFL, harnessing the power of wifi data to target audiences and build ground breaking advertising solutions.