That's a wrap on Engage 2024

From the Joy of Weird to the Joy of Impact – we heard from some of the industry's biggest names about why they’re unapologetically optimistic about the future of digital, and why we should be too. Catch up on highlights from the main event below 

Speaker at Engage 2024
Key takeaways

What happened at Engage 2024?

From bringing out the weird to embracing the power of naivety - it could only be Engage 2024. This year's half-day celebration of digital featured snappy sessions from podcasters Jamie Laing and Sophie Habboo, WeTransfer Advertising's Dara Nasr and LBC presenter Tom Swarbrick, plus many more focused on how we can fully lean into the joy of digital. Catch up on 11 moments of joy from the morning - and don't forget to check out our photo gallery.

Read now View photos
Engage 2024 speaker on stage

'Joy Meets...' Engage

Our short-form video series 'Joy Meets...' sees IAB members sit down for 5 minutes with Joy, our Chief Digital Cheerleader, to get into 10/10 digital ads, who inspires them, what brings the joy factor to their day-to-day and much more. The latest episodes see Engage speakers Chloe Davies, Founder & CEO of It Takes A Village Collective and Geoff de Burca, EssenceMediacom UK's Chief Strategy Officer visit Joy at IAB UK HQ ahead of their appearance on the Engage stage.

Watch via TikTok

Watch the highlights film

Get a taste of Engage 2024 from the guests who attended in our wrap film below. Pressing play on the video below will set a third-party cookie. Please read our privacy & cookie policy for more information.
Privacy notice

Brands 'need to embrace the weird'

Discover why avoiding a one-size-fits-all approach will bring your audience joy as The Media Leaders coverage of Engage dives into the power of weird.

Read via The Media Leader
Mantis
Mantis

Thank you to our sponsors...

Terry Hornsby, Group Digital & Innovation Director & EVP at Mantis, urges advertisers to take a curated approach to reach their target audiences across increasingly crowded retail media networks

Read more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon