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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Gumtree

16/23 questions answered

Download all Gumtree answers

Section 1 - About your company

Company name

Gumtree Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Jill Cotton Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2 Copy answer

Reduction strategies in place for energy use

Though our business model inherently facilitates the contributions of others to an ecofriendly second-hand economy, we are determined to further reduce the impact of our business practices on the environment. Since January 2021, we have worked with external analysts to monitor our monthly energy use and regularly consider ways to become more energy efficient. This analysis considers the energy use from our operations and other areas, including vehicle emissions from business-related activity. Since April 2022, using the information gathered in analyses of our carbon footprint, we began minimising our carbon emissions by migrating the platform’s infrastructure to Google cloud and reviewing our physical office setup.
To support both the business and broader stakeholders in our aim to reach net zero by 2030, we are committed to publishing annual research to provide insight into the state of the circular economy and demonstrate how we can shift from fast to slower/more sustainable consumption. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Reduce our carbon emissions to net zero by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

In addition to mitigating our operational impact on the environment, we empower our employees to live more sustainably and provide the opportunity to embody Gumtree’s culture of recommerce. We reward and incentivise our people when they engage with the circular economy. Since 2021, we have a People Ambassador Team (PAP) made up of employees from across the company. PAP is a cross-functional group that serves as the glue between teams and advocates our company culture through everyday interactions. The group provides content for employess at quarterly All Hands meetings, and leadership listens and reacts to shared feedback. Copy answer