Connected TV Upfronts 2024
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Catch up on stacks of consumer insights, bold marketing strategies and eye-popping innovations. NBC Universal, Sky Media, Vevo and Warner Bros. Discovery were on the line-up for Connected TV Upfronts on Thursday 24 October, following its debut last year. Navigate your way to prime time as our speakers let you in on how to craft a winning CTV strategy with more oomph than a Saturday night game show.
Key takeaways from CTV Upfronts are available here
Agenda
Doors open
Welcome from James Chandler, CMO, IAB UK
Warner Bros. Discovery in conversation with Ugo Monye
In this session, you will hear from Warner Bros. Discovery on opportunities created by its vast portfolio of brands and franchises, paired with an array of diverse channels and platforms. Katie Coteman, GVP, Head of Advertising and Partnerships, will sit down with Alex Hodge, Senior Director, Head of Digital Ad Sales & Innovation, and Ugo Monye, Ex England Rugby Player, TNT Sports Presenter and TV Personality, to delve into WBD’s library of content, the power of data in enhancing audience targeting and talk about unlocking the power of sports through some unmissable moments coming up for TNT Sports.
Connected For Greater Impact
Join us as we unveil how Sky is setting the benchmark for Connected TV in today's rapidly evolving market. With over 30 years of pioneering experience—from launching satellite TV in 1989 to introducing the UK's leading addressable TV solution, AdSmart, in 2014—Sky has been at the forefront of innovation. Discover how we're navigating the fragmentation of platforms and viewing habits by focusing on quality content, simplicity, accessibility, and accountability.
Learn about our significant investments in premium content and technology, including Sky Glass and Sky Stream, and how we're making pay-TV more accessible than ever. We'll also explore how we're leveraging real household data at scale and embracing programmatic buying to deliver unparalleled experiences for both viewers and advertisers. Don't miss this opportunity to see how Sky Media continues to "believe in better" and shape the future of Connected TV.
Coffee break
Harnessing NBCUniversal’s Iconic IP on screen and beyond
With a century of iconic content and premium entertainment across film and TV, NBCUniversal offers brands opportunities you won’t find anywhere else. Join us to find out what today’s CTV audiences want from premium content, and why streaming has become a multigenerational gateway to the past.. Whether you're desperate for The Real Housewives, Minion-mad, or found Friends for the first time, we’ll show you how you can leverage the CTV lifecycle to create powerful, high-impact moments that capture attention, spark engagement, and drive real results for your brand.
Vevo - Watch More Music
As the home of music videos, Vevo is a leading CTV network in the UK and the world, engaging 25M monthly UK viewers, and 1B worldwide. With brand safe and culturally relevant premium content, Vevo provides brands with incremental reach to their traditional media buy. While music is heard everywhere, it’s only seen on Vevo.
After-party
Close
Speakers
Chris Wright
Head of Sales, UK and International Sales, Vevo
Chris Wright
Head of Sales, UK and International Sales, Vevo
Nav Gadhvi
Senior Manager, International Research Sales, Vevo
Nav Gadhvi
Senior Manager, International Research Sales, Vevo
Richard Brant
Senior Director, Advanced TV, Strategy & Partnerships Sales, Vevo
Richard Brant
Senior Director, Advanced TV, Strategy & Partnerships Sales, Vevo
David Evans
Vice President, Research, Global Data & Insight
David Evans
Vice President, Research, Global Data & InsightDavid Evans serves as the Vice President of Research within the Global Advertising and Partnerships team at NBCUniversal. He oversees a team spread across New York, London, and Singapore, focusing on non-U.S. domestic commercial research. Before joining NBCUniversal, David led his own research consultancy, specialising in advertising and media. His career also includes roles at Eurosport, Mediatel, and BDRC Continental. David’s interest in media began with a university thesis exploring the political implications of TV sports rights debates in the UK, and sports continue to be a major passion for him. David is a Certified Member of the Market Research Society, and his team is recognized as MRS Company Partners.
Pippa Scaife
Pippa Scaife, Vice President of Global Partnerships
Pippa Scaife
Pippa Scaife, Vice President of Global PartnershipsAs the Vice President of Global Partnerships, Pippa is responsible for NBCUniversal’s global digital sales strategy, including developing innovative digital solutions that deliver global scale and efficiency for advertisers. Pippa also leads sales for NBCUniversal’s newly launched global premium video marketplace, a partnership with FreeWheel and over 40 leading publishers across the world.
Prior to NBCUniversal, Pippa was the Senior Commercial Director for Digital, Strategy, Programmatic and Innovation at CNN International. During her time there, Pippa led international sales efforts at CNN's Great Big Story, playing a key role in delivering innovative campaigns for prominent brands such as UBS, Dubai Tourism, and Ford.
Previous roles include leading commercial teams at Box Network and sales roles at PlayStation and Spotify.
Beyond the professional arena, Pippa is an advocate for equality in the workplace and is an active member of NBCUniversal's Women's Network, championing the cause of gender equality.
Pippa is married and has two young daughters, Martha and Ruby and finds balance through a love for fitness. Originally from Manchester, Pippa has lived in London since university and has a background in Philosophy from UCL, and a Masters in Publishing.
Alex Hodge
Senior Director, Digital Ad Sales & Innovation, Warner Bros. Discovery UK & Ireland
Alex Hodge
Senior Director, Digital Ad Sales & Innovation, Warner Bros. Discovery UK & Ireland
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