Cutting Through 2021 Trends with Agencies

Liz is Head of Media & Investment at Total Media, who are The Behavioural Planning Agency. She runs the media divisions of the agency, ensuring that behavioural planning principles are applied across everything we do. Starting her career at Carat as a TV buyer, over the course of 20 years Liz has worked in both the independent and network sectors, and across all media channels. She is passionate about the power of integrated channel planning and approaching media planning in a channel agnostic manner.

Dan Calladine is Head of Media Futures for Carat, based in London. He has worked in the industry for over 20 years and probably best known around the agency and the industry for an annual trends report, which has previously discussed innovations like social commerce, and artificial intelligence.

Sophie has over 18 years of experience working in the media research industry, heading up insight teams and running a variety of insight and strategy projects for a wide range of clients from FMCG to Automotive.  Sophie also heads up Mindshare’s Futures proposition, an extensive consumer facing research programme that constantly monitors and tests emerging tech innovations and wider cultural changes going on in the world. This includes Mindshare’s annual trends report and depth studies centred around specific technologies, media or categories, including topics such as AR, the Future of Search and the Future of Retail.

Lauren has over 16 years of digital experience focused on developing and co-developing digital strategy for brands across advertising, media and marketing; wrapped up by strong broad expertise in data, analytics and technology.

Lauren has worked with 100+ brands across a variety of industries, in strategic planning, activation and innovation in the digital vertical.

Lauren regularly contributes thought-leadership opinion in the digital media industry, with a passion for digital transformation, emerging technology and the application of ML/AI.

Lauren is also passionate about diversity, equality and equity. As co-chair of OMG’s multicultural advisory board, Lauren is focused on improving diversity and inclusion across all Omnicom Media Group agencies. Lauren is a regular speaker on panels focused on driving change in the advertising industry.

Steve is Head of Investment & Digital Activation at Havas and leads the trading and investment across Digital. His role is to develop strong trading partnerships across the industry to deliver the best price, access and value for Havas clients. Steve also oversees the activation teams to ensure that best practice across implementational planning and buying is delivered throughout the buying process. Steve has been in the industry for 20 years, with the last four of those years at Havas, and has previously worked at Zenith & Omnicom. He has experience across many sectors working with clients like O2, Hewlett Packard, Capital One, British Airways, Toyota & Paramount Films to name a few.

Sannah started out at Zed Media as a Graduate Planner-Buyer in 2001, being promoted to Investment Director and then Head of Digital Trading in 2013.

In 2014, Sannah led Zenith’s Business Development effort and subsequently in 2016, became Publicis Media’s Business Development Lead in the UK, steering wins such as Harvey Nichols, Nestlé, Carpetright, Uniqlo, Mars, Molson Coors and Aviva. In 2018 Sannah returned to Zenith as Managing Partner responsible for key clients and, alongside the management team, driving new business growth.

In December 2019, Sannah was promoted to Managing Director – Operations. Sannah was also amongst Campaign’s Hot in 2019 top 10 Media Planners, and in 2020, Zenith was awarded Media Week’s Agency of the Year. In the recent past, Sannah also welcomed her two children to the world, Esme and Ned.