Digital Adspend 2021 Unwrapped
This content is only available to IAB UK members
If you are a member, log in to get on-demand videos and catch up on any events you may have missed.
Event Overview
The digital advertising market saw its biggest full year growth for 15 years in 2021, with investment up 41% year-on-year to £23.5 billion - a 50% increase on pre-pandemic spend. Join us as we unpack the results of our latest Digital Adspend report - from social display to digital audio - plus share expert views on what the findings mean for the market and what to expect next.
Agenda
Welcome & Introduction
Overview of Adspend Findings
IAB UK will take you through the results of our full-year 2020 Adspend report, conducted with PwC.
Panel Discussion
James Chandler, CMO, IAB UK will host a 15 minute discussion with PwC, DAX and GroupM to get their commentary on the Adspend findings and what the results mean for the market and what to expect next.
Wrap and Close
Meet our speakers...
James Chandler
CMO, IAB UK
James Chandler
CMO, IAB UKJames oversees the IAB’s marketing, PR & comms output and leads our engagement with brands and agencies.
Hannah Bewley
Head of Research, IAB UK
Hannah Bewley
Head of Research, IAB UKHannahs key responsibilities include managing IAB industry sizing projects such as Adspend and bringing together views and the latest thinking on industry measurement issues and methods.
Stephanie Claxton
Senior Manager
Stephanie Claxton
Senior ManagerStephanie is a senior digital and programmatic professional with 12 years’ experience across both the UK and APAC region. Stephanie has worked with the IAB over the past four years since she joined PwC working on the 2018, 2020 and 2021 Ad Spend Study. Prior to that she worked in media agencies, client side and for a video outstream company.
Dave Sandham
Engagement and Operations Director, GroupM
Dave Sandham
Engagement and Operations Director, GroupM
Ryan Rummery
Commercial Director, DAX
Ryan Rummery
Commercial Director, DAXSimilar Events
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
