Digital Trust Forum

Alexandra is the Head of Child Safety Public Policy for Europe. Before joining TikTok, Alexandra was Chief of Strategy at the 5Rights Foundation where she played a leading role in the successful campaign to enshrine enhanced data rights for children in UK law. As Policy Director of the BBFC, she was responsible for UK classification standards in cinemas, on DVD and online. Issues Alexandra works on include online child sexual abuse and exploitation, bullying/harassment, harmful and inappropriate content, data protection and privacy, access to information, evolving developmental capacities of children, design of services, digital wellbeing and digital rights. Before specialising in digital policy, Alexandra practiced law at Mishcon de Reya, advising clients on discrimination, free speech, privacy and reputation protection.

Hiran Patel is Chief Product Officer at Hybrid Theory. With 12+ years of experience driving new business capabilities and generating revenue streams across data and technology, Hiran leads the vision for the Hybrid Theory roadmap to drive strategic and successful business outcomes for marketers. Championing the voice of the customer, he delights customers and partners by activating digital advertising across creative, data, media, and privacy.

Hiran has a deep rooted experience working at the intersection of cutting-edge trusted data science and customer privacy spanning the online and offline worlds. This includes leading new capability for data and privacy rights management at Dentsu to engender trust with global clients and digital partners, and developing the global data function at Sage to build a trusted data organisation across the C-Suite. In addition to this, Hiran created trust by designing a data sharing network of insights and activation for CPGs with Facebook and Twitter at dunnhumby/Tesco and managed marketing omnichannel analytics at Kroger, Macy’s and Walmart. He has also led transformation propositions at Accenture.

Now at Hybrid Theory, Hiran is a trusted partner using his unique experiences and expertise within business and technology to produce marketing propositions that focus on solving big audacious goals for clients across the digital ecosystem.

Andrew is the Chief Product Officer at OpenSlate, a leading contextual advertising platform, where he is responsible for product vision and strategy. His career has been shaped by 25+ years of devotion to media, where he has always sought to evolve the space through innovative approaches to content and commercialization; facilitated by technical solutions that add value to businesses and customers. Andrew started his journey by bootstrapping an independent publishing company out of his college dorm room, and in the process building the wide variety of skills necessary for a small business owner and media company operator. He sold his business to music publishing company SpinMedia and transitioned to leadership of advertising product and operations at VICE Media where he spearheaded brand safety strategy, cross platform video monetization, and building first-to-market contextual and audience products. Having had his fill on the publisher side, Andrew dove directly into advertising technology by joining Grapeshot as SVP of Product Strategy, where he led new applications of the technology across publishing, distribution, and video. Grapeshot was acquired by Oracle in 2018, where Andrew oversaw product marketing for Grapeshot, Moat, Datalogix and other products within the Oracle Data Cloud suite. Andrew’s areas of expertise include contextual and audience ad targeting, advertising and revenue operations, product marketing, programmatic technologies, road cycling, and long walks with his family.

Gal Ekstein is General Manager EMEA & LATAM at AppsFlyer, the global attribution leader. He’s a seasoned executive and entrepreneur in the digital marketing industry, having spent more than 10 years in the space, of which 10 have been spent leading companies as a CEO.

Prior to joining AppsFlyer he was the CEO at AdTech company Ybrant Digital, known today as Brightcom, and MindAd Media, an online marketing company that delivers digital advertising solutions to leading brands, startups and agencies.

Tim joined the Internet Advertising Bureau (IAB) in 2009 as Head of Research, became Director of Research and Strategy in 2010, Chief Strategy Officer in 2014 and then Chief Digital Officer in 2017.

Tim is responsible for overseeing the Regulatory Affairs, Research Public Policy & Ad Tech team. This includes all the IAB’s activities relating to key industry issues such as data protection and e-privacy, viewability, ad fraud, brand safety and measurement. 

Tina's key responsibilities at IAB UK are overseeing the Gold Standard’s certifications & it’s future development, working with the IAB Tech Lab to help companies in the UK adopt their technical solutions and overall increasing communication & collaboration within the ad tech community.