Digital Upfronts 2024: Amazon
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Key takeaways from this Digital Upfront are available to read now.
Amazon are reimagining the way customers engage with premium programming, and how brands engage with customers - giving advertisers the opportunity to command the stage, by seamlessly integrating their messages into captivating narratives to enchant the hearts and minds of engaged audiences, during moments that matter.
Amazon's UK Digital Upfront showcased new announcements, featured celebrity guest appearances, dove into streaming offerings across Prime Video, Twitch, and so much more.
Meet the speakers...
Piers Heaton-Armstrong
Vice President, Amazon Ads EuropePiers Heaton-Armstrong
Vice President, Amazon Ads EuropePiers is Vice President of Amazon Ads Europe, based in London. His sales and accounts teams across Europe work with brands to help design ad experiences that delight customers and deliver meaningful business results. Prior to this, Piers was in Seattle leading engineering, product development and business development functions for Amazon's automated marketing channels like affiliates, paid search and email. He was also President of the AmazonSmile foundation, Amazon's charitable giving program, for a number of years. Piers and his family reside in London.
Phil Christer
Managing Director UK, Amazon AdsPhil Christer
Managing Director UK, Amazon AdsPhil has been with Amazon for five years, beginning his journey leading Amazon’s Global Agency Development team, which has led him to his current position as Managing Director of Amazon Ads UK. Phil is based in London and works with teams across Amazon globally and in Europe to develop and execute Amazon Ads agenda and goals across both advertisers and agencies. Prior to Amazon, Phil worked in a variety of leadership positions at Dentsu, Google, and Zenith.
Rachel Delphin
Chief Marketing Officer, TwitchRachel Delphin
Chief Marketing Officer, TwitchRachel is Chief Marketing Officer at Twitch, where she is responsible for curating the Twitch brand and celebrating Twitch’s vibrant and growing creator community. She’s been with Twitch for more than six years and currently oversees the strategic direction of teams across PR, Social Media, Growth & Media, Integrated Marketing, Creative, and Brand Marketing. Prior to joining Twitch, Rachel held communications leadership roles at Tanium, Twitter and WIRED.
Talia Mer
Singer, Songwriter and StreamerTalia Mer
Singer, Songwriter and StreamerKelly Day
VP, International, Prime VideoKelly Day
VP, International, Prime VideoChris Bird
Managing Director, Prime Video UKChris Bird
Managing Director, Prime Video UKAlex Green
Managing Director of Prime Video Sport, InternationalAlex Green
Managing Director of Prime Video Sport, InternationalTalia Erer
Head of Northern Europe Originals, Amazon MGM StudiosTalia Erer
Head of Northern Europe Originals, Amazon MGM StudiosJennifer Salke
Head of Amazon MGM StudiosJennifer Salke
Head of Amazon MGM StudiosSimilar Events
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.