Digital Upfronts: Amazon Ads
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From Amazon.co.uk to Twitch, Freevee, and Fire TV, Amazon Ads has the power to meet your customers where they are. The team at Amazon shared how Amazon Ads can help your brand engage with all types of TV viewers and streamers in the UK. This exclusive event featured engaging conversations, networking opportunities, and more.
Key take outs from this session are available to read now.
Agenda
Registration and welcome drinks
Welcome and opening remarks
Panel - The Rise of Streaming: Reaching audiences in a new way
Whether it’s binging an award-winning TV series, cheering on your favourite sports team or gamer, or finding a new favorite family movie, streaming has become one of the most popular ways to enjoy all kinds of entertainment. Audiences can access streaming media from almost anywhere, whether that be on a TV, smartphone, computer, or tablet, so streaming content can reach audiences in a variety of moments throughout their days. For advertisers, streaming media presents an opportunity to meet audiences where they are already. The best advertising isn’t an interruption, but an addition to the customer experience. Amazon delivers streaming experiences viewers crave. Join Amazon Ads to learn how Amazon’s streaming properties can help your brand build for the future of streaming.
Fireside Chat - The power of LIVE! How can streaming supercharge emotional engagement and behaviours in a live and immersive environment on Twitch?
Twitch is the world’s leading livestreaming service and the epicentre of Live. What makes Twitch special is the interaction and the real time experience where thousands of people are sharing emotions at that same moment. To understand the magic of live, we need to speak to those who make these never-to-be-repeated experiences happen on a daily basis. Hear from Twitch creators in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they discuss how the live nature of their content supercharges five behaviours: Authentic, Fluid, Collaborative, Purposeful, Inclusive.
Keynote - Changing the Game: Streaming and the future of live sports
Streaming is changing how consumers watch TV and movies, play games, and connect with others. Amazon’s relentless focus on our customers and innovation to make their lives better every day, is one of the reasons why so many sports leagues around the world are now choosing to work with Amazon. We are delighted to offer customers the opportunity to stream exhilarating live sports they can view from where they are. Join us as we discuss streaming and the future of live sports.
Closing remarks
Reception with a special guest Self Esteem
Close
Meet our speakers...
![Self Esteem](/sites/default/files/styles/event_person/public/speakers/Amazon%20headshots%20%281%29.png?itok=bKy1vXP5)
Self Esteem
Musical Band![Self Esteem](/sites/default/files/styles/event_person/public/speakers/Amazon%20headshots%20%281%29.png?itok=bKy1vXP5)
Self Esteem
Musical Band![Ebonix](/sites/default/files/styles/event_person/public/speakers/Amazon%20headshots.png?itok=fGxlo1O1)
Ebonix
Twitch Creator![Ebonix](/sites/default/files/styles/event_person/public/speakers/Amazon%20headshots.png?itok=fGxlo1O1)
Ebonix
Twitch Creator![Simon Thomas](/sites/default/files/styles/event_person/public/speakers/simon%20thomas.png?itok=6mI7aT82)
Simon Thomas
Broadcaster![Simon Thomas](/sites/default/files/styles/event_person/public/speakers/simon%20thomas.png?itok=6mI7aT82)
Simon Thomas
Broadcaster![Jyoty Singh](/sites/default/files/styles/event_person/public/speakers/Screenshot%202022-09-28%20at%2011.47.24.png?itok=6PeMH2Dz)
Jyoty Singh
Twitch Music Creator![Jyoty Singh](/sites/default/files/styles/event_person/public/speakers/Screenshot%202022-09-28%20at%2011.47.24.png?itok=6PeMH2Dz)
Jyoty Singh
Twitch Music CreatorEstablished as the voice of Saturday morning on Rinse FM over the past six years, Jyoty's inimitable skill as an interviewer and musical selector has won her a loyal following the world over. The Amsterdam-born, London-based DJ's rise to becoming one of the underground's most loved figures is a story of sheer dedication.
![Phil Christer](/sites/default/files/styles/event_person/public/speakers/Phil_Christer.png?itok=rxX3lh1i)
Phil Crister
Managing Director, Amazon Ads![Phil Christer](/sites/default/files/styles/event_person/public/speakers/Phil_Christer.png?itok=rxX3lh1i)
Phil Crister
Managing Director, Amazon Ads![Alex Green](/sites/default/files/styles/event_person/public/speakers/Alex_Green.png?itok=8PmlEKsR)
Alex Green
Managing Director of Sport, Europe, Amazon Prime![Alex Green](/sites/default/files/styles/event_person/public/speakers/Alex_Green.png?itok=8PmlEKsR)
Alex Green
Managing Director of Sport, Europe, Amazon Prime![Lou Emmerson](/sites/default/files/styles/event_person/public/speakers/lou%20emerson_0.png?itok=RGovi8Q1)
Lou Emmerson
UK Sales Director, Twitch![Lou Emmerson](/sites/default/files/styles/event_person/public/speakers/lou%20emerson_0.png?itok=RGovi8Q1)
Lou Emmerson
UK Sales Director, Twitch![Krishan Patel](/sites/default/files/styles/event_person/public/speakers/KP.png?itok=C0onYzcz)
Krishan Patel
Director of Sales, EMEA, Twitch![Krishan Patel](/sites/default/files/styles/event_person/public/speakers/KP.png?itok=C0onYzcz)
Krishan Patel
Director of Sales, EMEA, Twitch![Piers-Armstrong](/sites/default/files/styles/event_person/public/speakers/Piers_Heaton.png?itok=PL_OrZg5)
Piers Heaton-Armstrong
VP of Advertising, Europe, Amazon Ads![Piers-Armstrong](/sites/default/files/styles/event_person/public/speakers/Piers_Heaton.png?itok=PL_OrZg5)
Piers Heaton-Armstrong
VP of Advertising, Europe, Amazon Ads![Lisa Rosseau](/sites/default/files/styles/event_person/public/speakers/Lisa_R.png?itok=AYNlY3NW)
Lisa Rosseau
Head of Freevee UK![Lisa Rosseau](/sites/default/files/styles/event_person/public/speakers/Lisa_R.png?itok=AYNlY3NW)
Lisa Rosseau
Head of Freevee UK![Adam Harris](/sites/default/files/styles/event_person/public/speakers/adam%20harris_0.png?itok=iajSsGN0)
Adam Harris
Global Head, Brand Partnership Studio Twitch![Adam Harris](/sites/default/files/styles/event_person/public/speakers/adam%20harris_0.png?itok=iajSsGN0)
Adam Harris
Global Head, Brand Partnership Studio Twitch![Emma Gilmartin](/sites/default/files/styles/event_person/public/speakers/emma.png?itok=RBt4mHH9)
Emma Gilmartin
Director, Fire TV & Tablet EU Amazon Devices![Emma Gilmartin](/sites/default/files/styles/event_person/public/speakers/emma.png?itok=RBt4mHH9)
Emma Gilmartin
Director, Fire TV & Tablet EU Amazon Devices![Abstract](/sites/default/files/styles/resize_900/public/section_image/upfronts_events_page%20%281%29.png?itok=uDne1d0q)
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