Digital Upfronts: BBC Studios

Key takeaways from BBC Studios' Digital Upfront are available to read now.

At this year’s BBC Studios Upfronts the team fired the starting gun on a transformational journey...

As BBC Studios looks forward to major changes to its international digital product, attendees heared from Deborah Turness, CEO of BBC News and other senior BBC Studios execs about big ambitions and how they will inspire and engage global audiences, advertisers and partners.

The team also launched a new insight study, 'The B2B Web of Influence', that uncovers who and what is impacting the decisions made by business leaders and what this means to brands targeting this key demographic.

And it would not be Upfronts without some big BBC names!

Joining execs was Rylan Clark, Fleur East and Ros Atkins who spoke about their own transformations; including Rylan’s decade in TV and his BBC Sounds podcast on modern masculinity, Fleur’s move from singer-songwriter to Strictly Come Dancing contestant and It Takes Two host, and Ros’s career at BBC News and how his video explainers became a global phenomenon.

The show was hosted by BBC News Chief-Presenter, Lucy Hockings.