Digital Upfronts: Meta

Ian is the Global Connection Planning Director at Meta. He joined Meta in 2015 to set up the Connection Planning team.

Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies in London. Ian was a contributing author to “What is a 21st Century Brand?” He recently recorded a podcast series for Marketing Week on where human creativity meets artificial intelligence and he just released a podcast for WARC on the true value of attention.

Ian is the Vice-Chair of the Media Trust. Ian is currently studying for his Post Graduate Degree in the application of Artificial Intelligence for business at Oxford University.

Douglas is a leading expert in tech and publishing media. He analyses supplier strategies and forecasts consumption, revenue and marketing expenditure. He is a former director of Fish4, the online advertising portal, and was director of sales development and market insights at the HMV Group. Douglas holds a degree from Stirling University.

Pete is a Connection Planner at Meta. His role is to help brands create effective marketing in the mobile age using insights, and he is currently running the Insights Live webinar series which over 18,000 marketers across EMEA have attended.

Previously, Pete was Head of Strategy and Planning at Wavemaker, winning numerous industry awards including IPA Effectiveness, EFFIE and APG golds. He has been a guest marketing lecturer at the University of Oxford, and had papers published in Campaign, Marketing Week and Admap.

Katrina is Editor at Large at Contagious, a creative and strategic intelligence consultancy that helps ad agencies and brands deliver more creative and effective marketing.

Their quarterly magazine has become a global benchmark for advertising excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year.

A founding member of the Contagious Advisory team, Katrina has a long a history of writing about what happens when creativity and commerce collide, a house full of Vogue magazines, and a love/hate relationship with running.

Kim leads emerging platforms marketing for Europe, the Middle East, and Africa at Meta, focusing on mixed, augmented, and virtual reality. She previously lead Meta's insight marketing unit, Meta Foresight, in Europe. Before joining Meta, Kim led thought leadership teams at Dropbox, EMC, and Dell Technologies.

Benedict Evans has spent 20 years analysing mobile, media and technology, and worked in equity research, strategy, consulting and venture capital. He is now an independent analyst.

In June 2022 Scott was included in the England squad which won the UEFA Women's Euro 2022. Jill was appointed an MBE in the 2020 New Year Honours for services to women's football and is an accomplished public speaker. Jill also owns a Coffee Shop in Manchester which she runs with her partner.

Zehra heads up Connection Planning for Retail and Disrupters at Meta. Her key focus is on driving consumer insights and brand building to achieve business growth, and Zehra is currently co-running the Insight Live webinar series which over 18,000 marketers across EMEA have attended. Zehra has been a guest marketing lecturer at the University of Oxford focusing on brand building in the digital age.